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Marketing

We are Historic Home Marketing Experts.

Here is what one of our client’s said:
“I have been a settlement attorney for over 20 years, and am also a licensed real estate salesperson. I hired Long & Foster’s Gary Gestson to list my historic home and am glad I did. When the home was not generating much activity, and my previous “top” Realtor wanted to reduce the price ANOTHER ten percent, I decided to go with a Realtor who specializes in historic homes. Gary left the listing price alone, staged the property beautifully with the assistance of his top notch team, and marketed it with state of the art techniques. The home quickly sold at close to the listing price. Gary was very responsive when I called, he is extremely knowledgeable, and I would recommend him without hesitation.”
Okay. What did we do differently to successfully sell this home in less than 45 days and save the Seller $87,000?

A historic home’s true value can only be ascertained with specialized marketing that shares its virtues and benefits in a manner that compels a prospective buyer to act.

  • Price, location, condition, historic significance
    There are 4 factors that influence a historic home buyer’s decision to purchase your home and we know how to balance them for a successful sale.
  • Property Specific Marketing
    The historic home buyer is looking for a particular type of home as their primary search criteria, then the location. We put a seller’s unique home in front of “niche” home buyers searching for the seller’s style of home and its historic significance.
  • Credibility
    Gary Gestson is a Certified Historic Properties Specialist (CMHP) & a Historic Homes Marketing Specialist. He was honored by the National Association of Realtors (1.1M members) in 2009 for his historic homes “niche” marketing success. His team has sold over $100,000,000 worth of historic homes.
  • Visibility
    Through multiple specialized websites, we present each of our listings to 10’s of thousands of historic home buying prospects every month.

  • Media Access (visit our Press Room)
    Our professional marketing campaign includes notifying the media through press releases and personal contacts. We have been successful in placing our listings in over 250 international media outlets, including the WSJ, Washington Post, Examiner, THE WEEK, and more. This media endorsement enhances the value of a historic property for the reader.
  • Internet Searches (Test Drive searches)
    95% of home buyers go to the internet first. Our websites are in the top 10 search results out of millions of websites on all the major internet search engines.
  • Professional Services
    We professionally stage, photograph and video a home so it will stand out in the marketplace.
  • Social Media
    Visit us on – Facebook, Twitter, Pinterest, YouTube.

 

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